The Way Out...
For more than 50 years, Polaris has been making machines that not only take you out there, they offer you a way out. A break from the routine. An escape from the ordinary. A moment of freedom.
Snowmobiles came first in 1954 and quickly established a track record for advanced engineering. All-terrain vehicles followed in 1985, and since their introduction have set the standard for performance and innovation. 2005 marks the milestone of the 2 millionth ATV to roll off the Polaris assembly line. 1992 saw the arrival of the Polaris personal watercraft and their unprecedented combination of power and comfort. Then in 1997, the Polaris RANGER was born, creating a whole new class of off-road utility vehicles. In 1998, Polaris introduced Victory Motorcycles, the first all-new American-made motorcycle from a major company in nearly 60 years and four years later turned the motorcycle industry upside-down by launching the first factory custom-order program and the sleek Victory Vegas cruiser. In 2007 Polaris launched the all new Ranger RZR, the first side by side, 800cc fuel injected twin cylinder sport UTV.
Of course, there's more to having a great time than just a great ride. So they also make Pure Polaris parts and accessories designed to match Polaris machines better than anything off the shelf, and a full line of apparel and collectibles to stylishly capture the spirit of Polaris. We even offer financial services to make getting these machines, and out into the open, easier than ever.
It's been a fun ride, but then, after all these years, that's what Polaris is all about.