1937 Right on track
Joseph-Armand Bombardier obtains his first patent for the development of a tracked vehicle for travelling over snow, later named the “B7 snowmobile.”
Innovation Delivering Passion...
Ever since J.-A. Bombardier founded the company in 1942, our name has been synonymous with quality and creativity. His pioneering spirit is a legacy that has kept us growing and exploring new frontiers. Today, in the Americas, Europe and Asia-Pacific, almost 7,500 people are keeping the Can-Am spirit alive in all of our recreational vehicles and products.
At Can-Am, innovation and passion are at the heart of our commitment, our products, and our brands. Whether it be our Sea-Doo watercraft and sport boats; our Ski-Doo® and Lynx® snowmobiles; our Rotax® karts and engines; our Can-Am ATVs and utility vehicles or our Evinrude® and Johnson® outboard engines, these values come alive through technology and design, inspired by a single and common compelling mission: to deliver to consumers the most extraordinary recreational experience.
Joseph-Armand Bombardier obtains his first patent for the development of a tracked vehicle for travelling over snow, later named the “B7 snowmobile.”
Joseph-Armand Bombardier starts-up l'Auto-Neige Bombardier Limitée in Valcourt, Québec. The company builds tracked vehicles designed for travelling over snow.
L’Auto-Neige Bombardier sets up a large, 1,000-unit mass production plant. After the war, the B12 and C18 tracked vehicles ensure the health of the business.
Design and production begins on the SW snow groomer and Muskeg utility vehicles for the forestry, mining and utilities industries.
J. Armand Bombardier intensifies his research on the small snowmobile he dreamt of since he was a boy.
The Ski-Doo snowmobile is launched. J. A. Bombardier is the first individual to mass-produce snowmobiles and creates a new sport.
The Ski-Doo snowmobile undergoes modifications with a new fiberglass hood. Kohler and JLO engines are replaced by Rotax engines made in Austria.
Launch of the first Sea-Doo watercraft. Production of the Terrain Master, a multi-purpose, multi-terrain tracked vehicle begins.
Bombardier’s stock is listed on the Montreal and Toronto Stock Exchanges, where two million shares are publicly offered.
Acquisition of the Austrian company Lohnerwerke GmbH and its subsidiary, Rotax-Werk (known today as BRP-Powertrain GmbH & Co. KG), manufacturers of Rotax engines. Launch of the new Skidozer 250 vehicle for grooming ski slopes.
Launch of the Elan, Skandic, Valmont and Blizzard Ski-Doo models. The Skidozer SV 200 trail grooming vehicle is marketed as part of “Operation SnoPlan”. This program was key to the development and maintenance of groomed trails as well as to the promotion of snowmobile safety. Acquisition of the snowmobile manufacturer Moto-Ski.
A new division is created for Can-Am motorcycles. The product line includes high-performance motocross models.
On August 29, the one-millionth Ski-Doo snowmobile rolls off the line.
The technology, safety features, look and comfort of Ski-Doo snowmobiles improve considerably. The company works closely with snowmobiling clubs to build several trail networks. Bombardier Inc. creates its American subsidiary, Bombardier Credit Inc; an inventory financing service which extends to other Bombardier-made recreational products. The research centre in Valcourt, Québec, undergoes renovations.
The BR-400 alpine ski hill snow groomer is introduced to the North American market.
Bombardier is the official supplier of tracked vehicles for the Sarajevo Olympic Winter Games, which included alpine snow groomers, Nordic ski trail groomers and Ski-Doo snowmobiles.
In the spring, the new generation of Sea-Doo personal watercraft is launched creating a whole new industry.
Bombardier establishes an equal partnership with Finland's sole snowmobile manufacturer: Nordtrac Oy. Located in Rovaniemi, this division builds Lynx snowmobiles designed for the Scandinavian market. Today, the company is fully owned by BRP and named BRP-Finland Oy.
Bombardier is the official supplier of grooming vehicles and snowmobiles for the Calgary Olympic Winter Games.
In February, acquisition of the Pointe-Claire, Québec, assets and operations of the tracked vehicle division of the American company Universal Go-Tract and those of Universal Go-Tract of Georgia Ltd in White, Georgia.
The Sea-Doo XP high-performance watercraft is launched.
On September 14, the two millionth Ski-Doo snowmobile is manufactured in Valcourt, Québec. Bombardier creates a new segment in the snowmobiling market with the Summit model, especially designed for powder snow and mountain terrain.
Launch of the first Sea-Doo Jet Drive boat: the twin-engine, 4.4 m (14 ft), four-passenger Speedster model.
Market entry of the first watercraft equipped with a high-performance suspension system, the Sea-Doo HX model, wins an Innovation Award in the boat category of the 1994 International Marine Trades Exhibit & Convention in Chicago, Illinois.
In February, the recreational product line is expanded with the acquisition of the Québec company AMT Marine Inc., already a supplier and a partner in Sea-Doo Jet Drive boat production.
Bombardier launches the Plus MP new-generation snow groomer, a microprocessor-controlled vehicle that uses innovative technology.
The Industrial Equipment division activities are consolidated in Granby, Québec, in a newly renovated plant. The division manufactures vehicles to groom alpine and nordic terrain, to plough sidewalks, and heavy-duty tracked vehicles used in harsh terrain for the forestry, mining, telecommunications and utilities industries.
In November, Bombardier launches its electric neighborhood vehicle, the Bombardier NV, principally designed for transportation in residential areas of the southern United States.
Bombardier introduces D.E.S.S. (Digital Encoded Security System) technology on some watercraft models.
Bombardier introduces the innovative D-Sea-Bel technology, a sound reduction system that lessens noise by up to 50 %.
On February 28, a 1997 Sea-Doo GTI watercraft makes history by becoming the 500,000th unit produced in Valcourt, Québec.
In March, the Lynx brand turns 30.
Bombardier Recreational Products wins two Industrial Design Excellence Awards (1998 IDEA Awards) sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek Magazine. The 1997 Sea-Doo Challenger 1800 boat wins the gold IDEA, and the 1997 Sea-Doo XP watercraft wins the silver.
Bombardier celebrates 40 years of Ski-Doo snowmobiles
In February, Bombardier Recreational Products enters the all-terrain vehicle (ATV) market by introducing a prototype of its innovative Bombardier ATV, the Traxter model.
Bombardier receives the “Design of The Decade” Award from the Industrial Designers Society of America (IDSA) and BusinessWeek Magazine for excellence, innovation and inspiration in the design of its Sea-Doo watercraft.
The Sea-Doo GTX DI and RX DI watercraft models are now equipped with new Orbital direct injection technology, which offers reduced emissions and substantially improved fuel performance. The D-SEA-BEL sound reduction system comes standard on all Sea-Doo watercraft.
The four-passenger Sea-Doo LRV watercraft is launched. It is the largest personal watercraft in the industry.
In March, the Traxter ATV is named “ATV of the Year” by ATV Magazine. Launch of a second ATV model, the DS 650 for experienced sports enthusiasts.
Bombardier enters into a technological association with Mercury Marine to equip 4,8 m (16 ft) and longer Sea-Doo boats with M2 jet drive high-performance engines.
In February, a distribution network is created in Japan to foster sales of Sea-Doo watercraft and boats, Ski-Doo snowmobiles and Bombardier ATVs.
The Sea-Doo RX DI personal watercraft is named “Watercraft of the Year” by Watercraft World Magazine. It is described as the benchmark for the new millennium.
The Sea-Doo XP personal watercraft is named the “Watercraft of the Century” in the January issue of Watercraft World Magazine.
The Ski-Doo Summit 700 Highmark snowmobile is awarded the title of “Mountain Muscle Sled of the Year” by SnoWest Magazine.
In June, Bombardier Recreational Products wins two industrial design excellence awards at the 2002 IDEA awards. The Sea-Doo Islandia boat is awarded gold while the DS650 ATV wins the bronze.
On May 9, the five millionth Rotax engine rolled off the assembly line in Günskirchen, Austria.
In March, Bombardier acquires the Evinrude and Johnson outboard engine assets of the bankrupt OMC Company.
In November, the Bombardier Quest 650 and DS650 Baja ATVs are named “ATV of the Year” by Canada’s 2002 ATV Guide.
In August, Bombardier Recreational Products introduces the Sea-Doo GTX watercraft with the Rotax 4-TEC four-stroke engine, equipped with the O.P.A.S. (Off-Power Assisted Steering) system.
In May, Bombardier unveils its new outboard engine manufacturing facilities located in Sturtevant, Wisconsin.
In March, Bombardier innovates again with the introduction of semi-direct injection two-stroke engine technology. The Rotax 800 2-TEC SDI engine for its Ski-Doo snowmobiles offers as much as a 50 % reduction in hydrocarbon emissions and up to 25 % better fuel economy.
In November, Bombardier Recreational Products introduces four new ATV models: the Outlander 330 H.O. 4x4 and 2x4, the 2x4 Outlander 400 H.O. and the Outlander 400 H.O. XT.
In February, Bombardier is the official supplier of Ski-Doo snowmobiles, Bombardier snow groomers and Bombardier ATVs at the Salt Lake City Olympic Winter Games.
In July, Alvaro de Marichalar of Spain sets a world record by crossing the Atlantic Ocean (a journey of more than 10,000 nautical miles) riding a Sea-Doo XP watercraft.
On April 10, Bombardier wins the Innovation Award from the National Marine Manufacturers Association (NMMA) for its four-stroke-powered Sea-Doo GTX 4-TEC watercraft.
In the same month, the 2002 Sea-Doo GTX 4-TEC watercraft wins the prestigious Watercraft of the Year award from Watercraft World Magazine.
Bombardier Recreational Products also revolutionizes the snowmobile industry in November by introducing Ski-Doo snowmobiles with REV platform, snowmobiling’s most radical innovation in 40 years.
On June 6, Bombardier Recreational Products opens an untapped market segment by introducing its Traxter MAX ATV, the first and only ATV with the manufacturer’s approval to accommodate two riders.
On February 15, Bombardier receives the prestigious Motor Boating Editor’s Choice Award for the 2002 Sea-Doo GTX Rotax 4-TEC personal watercraft.
In January, the Outlander model is named ATV of the Year by both ATV Magazine and Canada’s 2003 ATV Guide.
In April, Bombardier Inc. announces the sale of the Bombardier Recreational Products division.
The Ski-Doo MX Z-REV snowmobile has tremendous screen presence in the James Bond movie Die Another Day.
In May, Bombardier Recreational Products introduces the Outlander MAX and Quest MAX ATVs, two new additions to the first full line-up of two-seater ATVs on the market.
On December 18, the acquisition process of the recreational products division of Bombardier Inc. is completed and BRP is officially launched.
On January 23, Bombardier and Deere & Company announce a strategic alliance to develop new wheeled industrial vehicles and technologies.
In June, the BRP-Rotax RM1MC Kart wins the prestigious iF Design Award.
In February, Bombardier Recreational Products launches the Evinrude E-TEC outboard engine, marking the beginning of a revolutionary new generation of cleaner, quieter and more powerful outboard engines.
In mid-June, BRP launches its new brand and signature: leveraging a rich heritage of entrepreneurial spirit and innovation with a renewed focus on providing consumers worldwide with uniquely crafted products that inspire passion and enthusiasm.
In May, BRP adds three new horsepower options to the Evinrude E-TEC family of outboard engines for the 2005 model year: the 200, 225 and 250 hp, as well as the very popular 225 H.O. (high output) model, in both freshwater and saltwater configurations. Like their smaller 40–90 hp counterparts, these engines offer outstanding durability and reliability in extreme environments with the lowest emissions levels in the industry.
In September, BRP significantly refines its Ski-Doo MX Zx 440 race sled for the 2004-05 racing season. The most significant improvements include the addition of the SC-4 rear suspension and a host of refinements to the drive train.
BRP introduces the 2005 Sea-Doo RXT model, the first three-passenger watercraft with 215 hp.
BRP also introduces the 2005 line of Sea-Doo boats with additional power options, cleaner engine technology, quality refinements and one all-new model.
With the launch of the Sea-Doo 3D watercraft in mid-August, BRP redesigns the watercraft. The Sea-Doo 3D model is the first and only multi-experience watercraft, offering three unique riding experiences through simple configuration changes (BRP later adds two more experiences for a total of five.)
In mid-September, BRP receives Watercraft World Magazine’s "Watercraft of the Year" award for the 2004 Sea-Doo RXP PWC, marking the sixth time a Sea-Doo model has received this honour.
In August, BRP announces the sale of its industrial division, headquartered in Granby, Québec, to Camoplast Inc. BRP now concentrates its energy on the development and manufacturing of recreational products.
In April, Hero Motors, a subsidiary of Hero Group, and Austrian-based BRP-Powertrain, announce a licensing agreement to provide Hero Motors with state-of-the-art, low-displacement Rotax engine technology for scooters.
In January, Antoine Morel of France places first in the ATV category at the 27th edition of the famed Dakar Rally, after crossing the finish line on a DS 650X ATV.
With its launch of the 2006 ATV line-up, BRP dramatically shifts its focus to the ATV enthusiast market, offering a higher level of handling, power and performance than its competitors. BRP sets new industry standards by including four-stroke technology across the entire Sea-Doo line-up. Rotax 4 TEC models provide up to 30 % more power and are now available in all four product segments.
BRP establishes a direct link to its dealer network in France.
In October, BRP wins its first Utility Modified GNCC Championship with its Outlande 800 ATV which would later spark a streak that would see BRP earn an additional 12 GNCC ATV championships during the next four seasons of racing.
In March, BRP announces a $10-million investment to modernize its plant in Valcourt, Québec.
As of October 1, BRP begins selling directly to dealers in France with a new office in Aix-en-Provence. BRP establishes its International offices in Lausanne, Switzerland.
In September, BRP launches its revolutionary APACHE ATV Track Kit, the first and only OEM ATV track kit that fits most major all-terrain vehicle (ATV) models.
On April 7, BRP's become the first-ever outboard engine manufacturer to receive the prestigious U.S. Environmental Protection Agency (EPA) Clean Air Technology Excellence Award, which recognizes low emission levels for BRP's Evinrude E-TEC outboard engines.
In May, Bombardier ATV becomes Can-Am ATV. BRP launches its 2007 all-terrain vehicle line-up and re-brands its ATV segment to Can-Am. The Can-Am name recaptures the spirit of BRP's unequalled performance, superb handling and advanced design that are unique in the industry.
On June 8, BRP establishes direct commercial operations in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland.
On October 25, BRP inaugurates its new plant in Juarez, Mexico. The Can-Am ATV Outlander and Renegade lines, as well as the Rotax engines that power these vehicles, are manufactured and assembled at this facility.
Historic victory for Bombardier* ATV at the Dakar Rally: On January 16, Juan Manuel Gonzales, Antoine Morel and Alain Morel take the top three podium positions in the ATV category after 16 challenging days and more than 9,000 kilometers from Lisbon, Portugal, to Dakar, Senegal.
In June, BRP now offers Evinrude multi-fuel engines: the only outboards to provide sufficient horsepower capable of running on multiple fuels including aviation fuels, kerosene, and standard gasoline.
On January 27, BRP assembles its one millionth watercraft in Valcourt, Québec. The name Sea-Doo is synonymous with meaningful innovation, trend-setting style and spirited performance.
In August, BRP marks the 20th anniversary of modern Sea-Doo brand with the introduction of Sea-Doo X and Wake watercraft models.
BRP introduces its first "on-road" vehicle, the Can-Am Spyder roadster. This three-wheel vehicle, with two wheels in the front and one in the rear, offers a balance and peace of mind with features like the Vehicle Stability System (VSS), engineered in conjunction with Bosch. The VSS includes anti-lock brakes, traction control and stability control systems. The Spyder roadster, with its unique Y-architecture, can best be described as part motorcycle and part convertible sports car.
On June 16, BRP, in partnership with Sherbrooke University, inaugurates the Centre de technologies avancées BRP-Sherbrooke University (CTA) in Sherbrooke, Québec, Canada. The CTA has the mandate to develop new, more environmentally friendly technologies for motorized recreational vehicles. More specifically, the CTA must develop five new technologies for integration into the manufacturing processes of BRP by 2012.
On September 10, BRP inaugurates the Laurent Beaudoin Design & Innovation Centre. The facility is home to BRP's design and advanced concept teams who work to create highly innovative, functional and exciting products that exceed people’s recreational needs.
For 100 years, the Evinrude name has been synonymous with boating innovation. From the earliest innovations to today’s Evinrude E-TEC technology, Evinrude engines have been helping people spend more time enjoying their boating experience. This history of innovation continues today.
BRP launches the all E-TEC two-stroke line-up for the centennial year of Evinrude. The line-up includes 198 engine models ranging from 25 to 300 horsepower.
In September, BRP changes the nature of boating with the introduction of iControl:
iBR™ (intelligent braking and reverse): the world's first ever on-water braking system;
iS (intelligent suspension): allowing the hull to move independently from the seat, handlebars and footrests with a full 15 cm (6 in) of play;
iTC (intelligent throttle control): bringing hassle-free operation and precision to every riding situation;
S3 Hull: a stepped hull designed to keep the watercraft glued to the water.
In October, BRP establishes direct commercial operations in Mexico.
On June 6, the first Can-Am Spyder roadster owners rally took place where. Some 350 Can-Am roadster owners gathered in Valcourt, Québec for the vehicle's first homecoming owner event.
On September 5, the United States Coast Guard Office of Auxiliary and Boating Safety recognizes BRP with its prestigious Boating Safety Award. This award is given to BRP for its commitment to improving boating safety through the introduction of an unprecedented electronically controlled hand-braking system, the iBR system (intelligent Brake and Reverse), on two of its 2009 Sea-Doo watercraft models.
In July, BRP establishes direct commercial operations in Austria.
In April, BRP receives numerous awards for its Sea-Doo GTX Limited iS 255 watercraft including: the National Marine Manufacturers Association (NMMA) Innovation Award, the United States Coast Guard Office of Auxiliary (USGC) and Boating Safety Award, 2009 "Best of the Year Award" from MotorBoating Magazine, "Watercraft of the Year" by Watercraft World magazine, and a Red Dot product design award in the transportation category.
On November 4, BRP wins a US$10 million contract from the United States Marine Corps (USMC) for its Evinrude multi-fuel engines (MFE).
BRP celebrates 50 years of Ski-Doo snowmobiles by bringing new engine technologies to the market. BRP brings Formula 1 racing and automobile technologies to the snowmobile world with the introduction of the Rotax 1200 4-TEC and the Rotax 600 H.O. E-TEC engines. The Rotax 1200 4-TEC offers maximum performance, reduced emissions, high fuel efficiency, low sound emission, high reliability and dependability and easy-to-use low-maintenance. BRP's E-TEC technology has proven successful after receiving the EPA Clean Air Technology Excellence Award. The Rotax 600 H.O. E-TEC engine has the lowest emissions in the industry, with practically no smoke or smell typically associated with 2-stroke engines.
Also in September, BRP launches a 21 ft (6.4 m) boat, (Sea-Doo 210 Challenger and 210 Wake models), and expands iBR (intelligent brake and reverse) to all its 2010 Sea-Doo GTX and RXT watercraft and to the Sea-Doo Wake Pro 215 boat.
In September, BRP launches the Can-Am Spyder RT. With a host of touring options, including an optional trailer package with 622 liters (22 cu. ft) of storage; an ultra-comfort touring saddle, electronic cruise control, dynamic power steering, adjustable rear suspension, electronic windshield, premium audio package with iPod plug-in, heated passenger handles and a digitally encoded security system.
Popular Science magazine decorates BRP with the coveted Grand Award Winner in the annual Best of "What’s New" for its 2009 Sea-Doo GTX Limited iS watercraft with iControl technology.
In May, BRP launches the industry's first air-controlled suspension system on the Can-Am Outlander 800R MAX EFI LTD ATV.
In February, BRP's Evinrude outboard engines rank, for the third time in six years, highest in customer satisfaction in the United States among two-stroke outboard brand manufacturers by the J.D. Power and Associates Marine Engine Competitive Information Study.
The Rotax 600 ACE (Advanced Combustion Efficiency) engine delivers outstanding fuel economy of 8 l/100 km (29 mpg) with a fuel range of 500 km (310 mi). Its lower emissions (8 g/kw-hr HC and 90 g/kw-hr CO) surpass the U.S. EPA standards for 2012 (75 HC & 200 CO) and the stringent Best Available Technology (BAT) standards (15 HC & 120 CO) required to ride in Yellowstone National Park in the United States.
In July, BRP receives a red dot award in the product design category for its 2010 Sea-Doo 210 Challenger SE boat. This is BRP's seventh red dot award since 2005.
In November, BRP is named "Manufacturer of the Year" by the Marine Retailers Association of America (MRAA) at the Marine Dealers Conference & Expo in Orlando, Florida.The annual award is presented to the marine manufacturer or supplier who best exemplifies outstanding support of its dealers through expert business practices, programs and products.
On February 15, BRP was a double winner at the 2010 National Marine Manufacturers Association (NMMA) Innovation Awards ceremony at the Miami International Boat Show. BRP is the only company to win two NMMA Innovation Awards in the same year, receiving the award in the PWC, Jet Boats, and Pontoon Boats category for its 2010 Sea-Doo RXT-X 260 watercraft and the award in the Water Sports and Equipment category for its Advanced TEC iCatch PWC trailer.
Four Sea-Doo watercraft are recognized by Consumers Digest magazine as a Best Buy; the 2010 Sea-Doo RXT iS 260, RXT-X 260, GTI SE 130, and GTI SE 155 models.
BRP wins the 2010 "Eco Award" from Boating magazine for the development and implementation of a new technology designed to maximize fuel-efficiency called “ECO mode” on the Sea-Doo 210 Challenger boat.
In January BRP expanded its revolutionary E-TEC engine technology in Ski-Doo snowmobiles with the introduction of the much anticipated Rotax E-TEC 800R engine. This lightweight two-stroke engine uses sophisticated electronic injectors and a powerful central computer to deliver stunning improvements in performance, efficiency and ease-of-use. This engine debuts in the 2010 Ski Doo MX Z X.
BRP-Powertrain, BRP's Austrian affiliate inaugurates the Regionales Innovations Centrum (RIC) in the presence of representatives from several different levels of the Austrian government. The RIC will design and develop efficient powertrain technologies to reduce the carbon footprint of BRP products while training its employees and students to stay ahead of technological trends.
In September, BRP takes to the field with the Canadian Football League (CFL) and launches a promotion through its Ski-Doo, Sea-Doo, Evinrude and Can-Am brands to get CFL fans on the road to the sold-out 98th Grey Cup in Edmonton.
In December, the Centre de technologies avancées BRP – Université de Sherbrooke (CTA) receives $11.3 million in financial support to develop hybrid engine technology for BRP's roadster. This is the only electric hybrid roadster development project in the world.
BRP distributes its Evinrude outboard engines to the Italian market through its own dealer network.
BRP brings Can-Am DNA to the side-by-side market by introducing the 2011 Can-Am Commander line-up. The five model line-up with two engine options delivers on the Can-Am promise of cutting-edge design, meaningful innovation and a focus on convenience, maximum value and more usability for the consumer.
BRP launches its Ski-Doo Riding Gear, Parts and Accessories online store at store.ski-doo.com.
On February 11, BRP hit the 75,000 unit milestone at its boat manufacturing facility in Benton Illinois. The 6.4 m (21 ft) 2010 Sea-Doo 210 Challenger SE boat rolled off the line.
Nick Musters covered an amazing 3,069 km (1,907 mi) aboard a Ski-Doo MXZ snowmobile powered by the Rotax 800R E-TEC engine to establish the world record for the greatest distance traveled on a snowmobile in twenty-four hours. Musters' feat breaks the official world record (2,372 km) by 697 km and an as-of-yet unrecognized 2010 run by 163 kmv